Ecommerce 2022 — today

# A shop that sells while the store is shut.

Gift cards and prepaid top-ups for a retail store in Thessaloniki: no stock, no shipping, no opening hours.

[Open the live site (opens in a new tab)](https://www.24hr.gr)

![The 24hr.gr home page](https://www.easyadmin.gr/assets/img/shot-24hr-1200.jpg)

- **Client**: 24hr.gr
- **Type**: [Ecommerce](https://www.easyadmin.gr/en/ecommerce)
- **When**: Live since 2022, still in development
- **Catalogue**: Paysafecard, Steam, PSN, Xbox, iTunes, Netflix, Roblox, prepaid, supermarket
- **Services**: Strategy, design, build, SEO and GEO, email
- **Technology**: Tailwind CSS, theMarketer, HTML email templates
- **Updated**: 11 October 2026

**In figures**

- 11.1% overall conversion rate over 12 months
- 43.5% of customers buy again

## The starting point.

The owner runs a retail store in Thessaloniki, with opening hours, one location, limited shelves and money tied up in stock. Gift cards and prepaid top-ups have none of those limits: no storage, delivery by email in moments, and demand at night and on holidays.

The catch is trust. The customer buys a code they can’t hold or return, so the site has to convince them in the first few seconds.

## What we built.

Paysafecard brings in most of the revenue, so navigation, internal links, content and campaigns were built around it.

- Instant digital products and shipped physical ones kept apart, so the customer always knows what arrives and when.
- A design system first: deep blue for the brand, orange-red only where people act, type set for small screens.
- A mobile checkout with as few taps as possible, for a purchase at 2 a.m. on a phone.
- Delivery details, contact and payment methods placed exactly where people hesitate.
- Every product page written in full: what it is, how it works, how to redeem it, who it is for, what to watch for. Built to be found by search engines and quoted by AI answers.
- Email through theMarketer, in table-based templates that render in Outlook too.

## What changed.

The store now sells at night, on Sundays and on holidays, in a category with no shelf and no stock. It also has a customer list it can email, in a category where people buy again.

The gift-card category is getting a brand of its own: cardnow.gr, launching at Christmas 2026.

![24hr.gr on a desktop screen](https://www.easyadmin.gr/assets/img/gal-24hr-1200.jpg)

The Paysafecard page, the main source of revenue.

![24hr.gr on a phone](https://www.easyadmin.gr/assets/img/phone-24hr-1-800.jpg)

The home page on a phone.

![24hr.gr on a phone](https://www.easyadmin.gr/assets/img/phone-24hr-2-800.jpg)

Paysafecard on a phone.

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Source: https://www.easyadmin.gr/en/case-studies/24hr · Language: en · Updated: 2026-10-17