Ecommerce

# A shop where every feature pays its way.

Digital gift cards on a very thin margin, where pricing, fees and loyalty are settled in decimal places.

![A white gift card tied with a red cable like a ribbon.](https://www.easyadmin.gr/assets/img/case-cardnow-1200.jpg)

- **Client**: cardnow.gr
- **Type**: [Ecommerce](https://www.easyadmin.gr/en/ecommerce)
- **When**: Launching Christmas 2026
- **Started from**: 24hr.gr, live since 2022
- **Services**: Strategy, product specification, architecture, build, growth systems
- **Technology**: Next.js, PostgreSQL, Redis, VPS, Server-side GTM, Transactional SMTP
- **Updated**: 11 October 2026

**In figures**

- 79,617 24hr.gr sessions analysed before design
- 43.5% repeat purchase rate in the 24hr.gr data
- 100% of orders confirmed by the payment provider’s webhook, by design

## The starting point.

cardnow.gr sells digital gift cards: Paysafecard, Steam, PlayStation, Xbox, Nintendo, Roblox, Twitch, iTunes, mobile and TV top-ups. It is a spin-off of 24hr.gr, which has been live since 2022 with a loyal customer base.

The best-selling product runs on a very thin margin, so ads can’t pay for themselves on a single order. And on 24hr.gr a customer who paid but never returned to the page left no order behind.

## What we built.

First, twelve months of 24hr.gr analytics and the real customer list. Direct visitors converted 7× better than organic ones and 43.5% came back to buy again, so every decision after that put keeping customers ahead of finding new ones.

- The payment provider’s webhook confirms each order, so closing the phone mid-payment loses nothing.
- The net amount after fees is stored on every order line, so each order’s profit can be measured.
- A new customer verifies their card once, before the first order. No code is issued without a settled order and a verified card, and a person releases every delivery.
- Paycoins, a loyalty programme in four tiers, modelled at its worst case against thousands of real customers. Incentives are points, never coupon codes.
- Thirteen emails in five series: welcome, abandoned basket, win-back, VIP and post-purchase.
- Existing 24hr.gr customers move over when they sign up with the same email, with their account already verified.

## What happens next.

cardnow.gr launches at Christmas 2026. The first two figures are 24hr.gr baselines and the third is how the shop is built; what we will measure after launch are design targets, such as an overall conversion rate from 11.1% to 13.5%.

Choosing vendors was part of the strategy: payment fees under 1%, and running costs about €14,900 a year lower than the obvious stack.

---

Source: https://www.easyadmin.gr/en/case-studies/cardnow · Language: en · Updated: 2026-10-17