Five articles.

What we learn building eshops, AI agents and platforms. Nothing we haven’t tried on a real project first.

The latest article

What a slow eshop really costs you

What every second of load time costs an eshop in orders, worked through for a shop with 500 orders a month.

Welcome, abandoned basket and upsell: three sequences that raise an eshop’s sales.

17 August 2026, Email marketing

The platform decides how quickly you can change your mind over the next five years.

12 August 2026, Ecommerce strategy

The demo always impresses. The difference shows in the 500th conversation, when a customer asks something nobody planned for.

28 July 2026, AI & Automation

Checkout is the one part of a site where every second of friction costs money directly.

9 July 2026, Conversion