The team behind the shops.
A software company in Thessaloniki since 2001. We plan, build and run online shops for businesses in Greece and Cyprus, and put AI to work on the same systems.
Who we are
Upmate started in Thessaloniki in 2001 with a simple idea: the internet is a tool for growth. Since then we have worked with dozens of brands in Greece and Cyprus, from local eshops to retailers that sell abroad.
We work less like a web agency and more like consultants who also build. We analyse, design, build and support, and our partnerships run for years.
More than 50 projects later, our focus is clear: ecommerce strategy and AI automation for small and medium-sized businesses that want to grow steadily.
Upmate · Thessaloniki · since 2001
From noise to orders.
Every project runs through the same eight stages, in this order.
Noise.
Orders keyed in by hand, stock in three spreadsheets, questions nobody answers after six. Most shops start here.
Data.
We map where every product, price and order really lives before we touch any code.
Strategy.
Audience, competitors, margins and bottlenecks, turned into a roadmap with KPIs and a timeline we can keep.
Design.
Screens shaped around how your customers buy, tested on a phone first.
Code.
WooCommerce, Shopify, headless Next.js or custom PHP, chosen for your model, with a progress review every week.
AI.
Assistants that answer from your catalogue and orders, measured against a baseline, with a hand-over to a person when needed.
Launch.
Our own servers, CDN and monitoring, sized for your busiest day of the year.
Growth.
After launch the real work starts: tuning, new features, the next market.
Four rules we keep.
Strategy before code
No development starts before we understand the business model, the audience and the goals. Design and code come next, as the tools for those goals.
AI where it pays
We add AI where it really cuts time, errors or cost, and we agree how to measure that before the first line of code.
Built to fit
Everything we deliver is built for its own business. We choose the platform after looking at the catalogue, the integrations and the plans, and we explain the trade-offs.
Partnerships that last
Most of our clients have worked with us for years. We stay after launch and become part of the team.
Four layers, one team.
Your customers see the top layer. We build and run all four.
- 01 AI: AI agents and chatbots · Assistants on your documents · Demand forecasting · Pullminder, our own
- 02 Storefront: WooCommerce · Shopify · Next.js · Custom PHP
- 03 Integrations: ERP sync · Skroutz · BestPrice · eMAG · Stock sync
- 04 Hosting: Our own servers · NVMe · CDN · Daily backups · Monitoring
25 years, eight dates.
Upmate starts
Thessaloniki
A software company with a simple idea: the internet is a tool for growth.
trakter.com
An importer of Japanese farm machinery
We start building trakter.com. We still ship new releases today.
efantasy.gr
A well-loved comic store
An audit of the old platform, a first roadmap and a move to stable infrastructure.
A platform of its own
efantasy.gr
A new platform with ERP integration and automatic stock sync.
Selling abroad
efantasy.gr
A multilingual storefront, international shipping and marketplace feeds abroad.
24hr.gr
Gift cards and prepaid top-ups
A shop for digital products with instant delivery, still in development.
An AI agent in support
efantasy.gr
An agent on the full catalogue and the FAQs resolves more than 70% of support questions on its own.
Pullminder
Our own product
We studied the market in late 2025, then built the risk engine, the scanning, the policies and the CLI in 2026.
Today
The next date is yours.What we do
Thirty minutes with the team.
A free call with an engineer about your shop, and a reply from a person within 24 hours.
