Japanese farm machinery, sold in five languages.

The business.

Since 1997 Trakter.com has imported used orchard and vineyard machinery from Japan: Kubota, Mitsubishi, Yanmar, Iseki, Shibaura, Hinomoto, Honda. Its own staff choose every machine in Japan, rebuild it and sell it with a warranty.

The buyers are farmers and winegrowers who know exactly what they want, and won’t pay thousands to a site that doesn’t reassure them. So we started from one question: why does a customer pick up the phone instead of pressing Buy?

What we built.

A tractor worth thousands and a €15 oil filter aren’t bought the same way, so each part of the shop answers a specific reason people hesitate.

• Five languages, each with its own URLs and translated slugs, so every market ranks on its own.
• A checkout with Google sign-in, address autofill, invoice fields only for business buyers, VAT shown in full, and shipping priced by weight and size.
• A B2B storefront with tiered prices next to the retail one, and stock synced from 12+ suppliers.
• Seven email automations, from the welcome series and the abandoned basket to back-in-stock alerts, in templates the client edits with no technical help.
• A three-step text size control, for people who browse from the field.
• Google Tag Manager and Google Ads conversion tracking, so every euro of advertising can be measured.

What changed.

Five markets run from one place, with no parallel sites. Calls about stock and prices dropped sharply, because the answers are on the page, and every page shows that orders placed by 13:00 ship the same day.

The client manages products, content and email without us. Twenty years in, we still ship new releases.